DIGITAL
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NEWS
DIGITAL
During the pandemic, brands and museums have developed alternative ways to introduce their products by exploiting digital platforms.
Fashion shows have become an important event where to create captivating videos to present the collections. In this phase the figure of digital model emerged, allowing everyone to access those fashion shows previously dedicated to an elite.
Digital figures, such as Lil Miquela, collaborated with Calvin Klein which started an advertising campai- gn without limits between digital and reality, including the super model Bella Hadid.
Other projects that melted fashion with the digital world have been set up by Gucci with the trainer “Virtual 25”, available for purchase only in digital platforms and wearable only in the social medias; by Louis Vuitton collaborating with KDA, characters of a video game which have become testimonial of a brand.
During the pandemic, brands and museums have developed alternative ways to introduce their products by exploiting digital platforms.
Fashion shows have become an important event where to create captivating videos to present the collections. In this phase the figure of digital model emerged, allowing everyone to access those fashion shows previously dedicated to an elite.
Digital figures, such as Lil Miquela, collaborated with Calvin Klein which started an advertising campai- gn without limits between digital and reality, including the super model Bella Hadid.
Other projects that melted fashion with the digital world have been set up by Gucci with the trainer “Virtual 25”, available for purchase only in digital platforms and wearable only in the social medias; by Louis Vuitton collaborating with KDA, characters of a video game which have become testimonial of a brand.
VEGAN ETHICALLY
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NEWS
VEGAN ETHICALLY
80 Billions of new garments are produced every year, requiring a packaging. Every package has a not indifferent environmental impact because most of the materials used to wrap and ship products are non-recyclable. It is estimated that 26% of the plastic is made specifically for this purpose and the 72% is immediately thrown and not recycled.
In a era in which the e-commerce is already a main way of purchasing goods, the pandemic has increa- sed the huge quantities demanded. Therefore, brands felt the need to use a more eco-friendly way to wrap products.
Thanks to the use of recycled materials and bio plastics they have been able to reduce the environmen- tal costs without compromising either the safety nor the design of the product, the only cost is in terms of money that compared to the environmental one becomes minimal.
80 Billions of new garments are produced every year, requiring a packaging. Every package has a not indifferent environmental impact because most of the materials used to wrap and ship products are non-recyclable. It is estimated that 26% of the plastic is made specifically for this purpose and the 72% is immediately thrown and not recycled.
In a era in which the e-commerce is already a main way of purchasing goods, the pandemic has increa- sed the huge quantities demanded. Therefore, brands felt the need to use a more eco-friendly way to wrap products.
Thanks to the use of recycled materials and bio plastics they have been able to reduce the environmen- tal costs without compromising either the safety nor the design of the product, the only cost is in terms of money that compared to the environmental one becomes minimal.
RECYCLE
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NEWS
RECYCLE
Nowadays, it is not possible anymore to produce a good without taking into account the side costs from a environmental perspective. The latest innovations, such as the use of new natural fibers, made it possible to dress fashion and green at the same time. The attempt to minimize our impact on the environment is also driven by the latest ethical production policies introduced by a lot of brands.
It is possible to reduce the environmental impact in any field of fashion, from footwear to clothing.
Using cactus fibers, the brand from Bergamo “Miomojo” produces bags with an ethical and elegant design.
“Wawwa” is keen to highlight the choice of production and raw materials.
Even known brands like “Buffalo” have launched a collection dedicated only to vegan products.
These changes do not escape the eye of great fashion magazines such as Vogue, which spends a few words to once again recognize the quality and innovation of Italian fashion.
Nowadays, it is not possible anymore to produce a good without taking into account the side costs from a environmental perspective. The latest innovations, such as the use of new natural fibers, made it possible to dress fashion and green at the same time. The attempt to minimize our impact on the environment is also driven by the latest ethical production policies introduced by a lot of brands.
It is possible to reduce the environmental impact in any field of fashion, from footwear to clothing.
Using cactus fibers, the brand from Bergamo “Miomojo” produces bags with an ethical and elegant design.
“Wawwa” is keen to highlight the choice of production and raw materials.
Even known brands like “Buffalo” have launched a collection dedicated only to vegan products.
These changes do not escape the eye of great fashion magazines such as Vogue, which spends a few words to once again recognize the quality and innovation of Italian fashion.
TREND FW 20-21: RETRO TASTE
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NEWS
RETRO TASTE
As brands and designers seek out sustainable solutions, trends that last longer than one season become more relevant.
Retro style has staying power because it ticks several boxes; among them, it satisfies the need for slower-moving trends.
Use the last half of the 20th century to dip into references for colour and pattern. Mix freely – just use what works together visually. Avoid taking silhouettes from any era too literally; fits are contemporary and that’s what defines the theme.
Focus on key shapes you know work for you now and that feel modern, then add a vintage or retro element via detail, colour or pat- tern.
Designers look back to the 20th century for a hint of nostalgia without getting bogged down in slavish reproductions. This theme ultimately feels new and modern.
As brands and designers seek out sustainable solutions, trends that last longer than one season become more relevant.
Retro style has staying power because it ticks several boxes; among them, it satisfies the need for slower-moving trends.
Use the last half of the 20th century to dip into references for colour and pattern. Mix freely – just use what works together visually. Avoid taking silhouettes from any era too literally; fits are contemporary and that’s what defines the theme.
Focus on key shapes you know work for you now and that feel modern, then add a vintage or retro element via detail, colour or pat- tern.
Designers look back to the 20th century for a hint of nostalgia without getting bogged down in slavish reproductions. This theme ultimately feels new and modern.
TREND FW 20-21: RAIN FEELING
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NEWS
RAIN FEELING
We really do hate to say it, but it’s time to start thinking about attire for the colder seasons.
Bearing more bad news; not only do we need to think about staying warm, but as autumn draws nearer it’s important we stay dry too, because puddles and pumps don’t mix well.
Unless you’re regularly outdoors you aren’t always going to be in your wellies, but it’s an investment well worth it for the times you may need them. Popular wellies come from the footwear specialists Hunter, but also a lot of brands offers a modern rain boot update into chunky chelsea rubber boots.
We really do hate to say it, but it’s time to start thinking about attire for the colder seasons.
Bearing more bad news; not only do we need to think about staying warm, but as autumn draws nearer it’s important we stay dry too, because puddles and pumps don’t mix well.
Unless you’re regularly outdoors you aren’t always going to be in your wellies, but it’s an investment well worth it for the times you may need them. Popular wellies come from the footwear specialists Hunter, but also a lot of brands offers a modern rain boot update into chunky chelsea rubber boots.
TREND FW 20-21: NEUTRALS TONES
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NEWS
NEUTRALS TONES
Neutral tones sush as eggshell and butter update the shoes and also the cloths, moving away from the bright white shades of A/W 19/20 If there’s one word that summarised 2020’s style aesthetic, it would have to be beige. Instagram went wild for the shade, with feeds filling up with earthy-hued snapshots. Meanwhile at fashion week, the pavements were strewn with stripped-back ensembles in 50 shades of, you guessed it, beige. This autumn, it’s all about pale beige.
We’ve seen so many influencers donning suits and separates in the palest shade of beige in the run-up to September, and we’re relishing the lightness it’s bringing to a season usually dominated by darker hues.
If you’re in need of inspiration, scroll down to see how our fave fashion girls are styling this trend, and shop our pale-beige edit.
Neutral tones sush as eggshell and butter update the shoes and also the cloths, moving away from the bright white shades of A/W 19/20 If there’s one word that summarised 2020’s style aesthetic, it would have to be beige. Instagram went wild for the shade, with feeds filling up with earthy-hued snapshots. Meanwhile at fashion week, the pavements were strewn with stripped-back ensembles in 50 shades of, you guessed it, beige. This autumn, it’s all about pale beige.
We’ve seen so many influencers donning suits and separates in the palest shade of beige in the run-up to September, and we’re relishing the lightness it’s bringing to a season usually dominated by darker hues.
If you’re in need of inspiration, scroll down to see how our fave fashion girls are styling this trend, and shop our pale-beige edit.
TREND FW 20-21: DENIM
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NEWS
DENIM
Although some people may have proudly taken a break from them during lockdown, denim jeans will always be a closet staple. The iconic item has been a key wardrobe must-have for generations, with ever-evolving shapes and silhouettes acting as a time-capsule of their era.
When it comes to A/W20 there are a few denim trends that have caught our attention this season. And while no jean trend is particu-larly groundbreaking, it is often the smallest tweaks and details that make the biggest impact.
Although some people may have proudly taken a break from them during lockdown, denim jeans will always be a closet staple. The iconic item has been a key wardrobe must-have for generations, with ever-evolving shapes and silhouettes acting as a time-capsule of their era.
When it comes to A/W20 there are a few denim trends that have caught our attention this season. And while no jean trend is particu-larly groundbreaking, it is often the smallest tweaks and details that make the biggest impact.
TREND FW 20-21: CHUNKY AND COMBAT BOOTS
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NEWS
CHUNKY AND COMBAT BOOTS
We always have our eye on the biggest boot trends for fall and this season, one style is winning out: chunky boots.
They were spotted all over the F/W 20 runways and the new arrivals sections at all of our favorite retailers are heavily stocked with the trend. They’re already a favorite among the fashion set but we’re predicting they’ll be even more popular this fall.
Finished with platforms or thick lug soles, these shoes put a cool spin on flat boots.
We always have our eye on the biggest boot trends for fall and this season, one style is winning out: chunky boots.
They were spotted all over the F/W 20 runways and the new arrivals sections at all of our favorite retailers are heavily stocked with the trend. They’re already a favorite among the fashion set but we’re predicting they’ll be even more popular this fall.
Finished with platforms or thick lug soles, these shoes put a cool spin on flat boots.