CYBER RAVER
NEWS
NEWS
CYBER RAVER
Key Trend 2022/23: Cyber Raver
Influenced by #y2k, a hedonistic view of the future is revisited through the
growing possibilities coming from the metaverse, resulting in an over-the-top,
sensual aesthetic for the youth market
Overview
As virtual and physical worlds continue to collide, digital-inspired aesthetics
increasingly influence product. This Cyber Raver direction merges futuristic
designs, contrasting brights and distorted prints with bodycon, sensual
silhouettes.
Gen Z is becoming the first generation to truly embrace phygital design, as
the #metaverse expands the possibilities of what they can wear and how – whether
that’s through avatars or using 3D digital design and AR on top of IRL pieces
The hedonistic mood of the turn of the century is brought back through popular
#y2k themes, translated via party-ready design and #90srave references
The Cyber Raver aesthetic adds to our #comfyparty story, with bold statement looks
that are built from #youthessentials such as jersey pants and minidresses,
renovated via surface interest including sheer mesh and #digitalfilter prints
SMART PACKAGING
Key Trend 2022:Smart PackagingThere’s increasing excitement around smart packaging – particularly connected packaging which expands consumer engagement opportunities, offering new possibilities for functionality and transparency throughout the supply chain, and increasing utility for both consumers and producers alike.Connected packaging refers to interactive packaging which facilitates consumerengagement via smartphones and an internet connection, activated by technologies such as QR codes, RFID tags and NFC chips.
SMART PACKAGING
Du
Key Trend 2022:Smart Packaging
There’s increasing excitement around smart packaging – particularly connected
packaging which expands consumer engagement opportunities, offering new
possibilities for functionality and transparency throughout the supply chain,
and increasing utility for both consumers and producers alike.
Connected packaging refers to interactive packaging which facilitates consumer
engagement via smartphones and an internet connection, activated by technologies
such as QR codes, RFID tags and NFC chips.
QR codes: the resurgence and new developments in quick response codes
RFID tags: how radio frequency ID tags are revolutionising smart packs
NFC chips: smartphone scannable near-field communication options
AR packaging: how augmented reality is bringing packaging alive
NFTs: the use of NFTs and blockchain in packaging