Key Trend 2022:Smart PackagingThere’s increasing excitement around smart packaging – particularly connected packaging which expands consumer engagement opportunities, offering new possibilities for functionality and transparency throughout the supply chain, and increasing utility for both consumers and producers alike.Connected packaging refers to interactive packaging which facilitates consumerengagement via smartphones and an internet connection, activated by technologies such as QR codes, RFID tags and NFC chips.

SMART PACKAGING

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Key Trend 2022:Smart Packaging

There’s increasing excitement around smart packaging – particularly connected

packaging which expands consumer engagement opportunities, offering new

possibilities for functionality and transparency throughout the supply chain,

and increasing utility for both consumers and producers alike.

Connected packaging refers to interactive packaging which facilitates consumer

engagement via smartphones and an internet connection, activated by technologies

such as QR codes, RFID tags and NFC chips.

QR codes: the resurgence and new developments in quick response codes

RFID tags: how radio frequency ID tags are revolutionising smart packs

NFC chips: smartphone scannable near-field communication options

AR packaging: how augmented reality is bringing packaging alive

NFTs: the use of NFTs and blockchain in packaging