DIGITAL
NEWS
NEWS
DIGITAL
During the pandemic, brands and museums have developed alternative ways to introduce their products by exploiting digital platforms.
Fashion shows have become an important event where to create captivating videos to present the collections. In this phase the figure of digital model emerged, allowing everyone to access those fashion shows previously dedicated to an elite.
Digital figures, such as Lil Miquela, collaborated with Calvin Klein which started an advertising campai- gn without limits between digital and reality, including the super model Bella Hadid.
Other projects that melted fashion with the digital world have been set up by Gucci with the trainer “Virtual 25”, available for purchase only in digital platforms and wearable only in the social medias; by Louis Vuitton collaborating with KDA, characters of a video game which have become testimonial of a brand.
During the pandemic, brands and museums have developed alternative ways to introduce their products by exploiting digital platforms.
Fashion shows have become an important event where to create captivating videos to present the collections. In this phase the figure of digital model emerged, allowing everyone to access those fashion shows previously dedicated to an elite.
Digital figures, such as Lil Miquela, collaborated with Calvin Klein which started an advertising campai- gn without limits between digital and reality, including the super model Bella Hadid.
Other projects that melted fashion with the digital world have been set up by Gucci with the trainer “Virtual 25”, available for purchase only in digital platforms and wearable only in the social medias; by Louis Vuitton collaborating with KDA, characters of a video game which have become testimonial of a brand.
VEGAN ETHICALLY
NEWS
NEWS
VEGAN ETHICALLY
80 Billions of new garments are produced every year, requiring a packaging. Every package has a not indifferent environmental impact because most of the materials used to wrap and ship products are non-recyclable. It is estimated that 26% of the plastic is made specifically for this purpose and the 72% is immediately thrown and not recycled.
In a era in which the e-commerce is already a main way of purchasing goods, the pandemic has increa- sed the huge quantities demanded. Therefore, brands felt the need to use a more eco-friendly way to wrap products.
Thanks to the use of recycled materials and bio plastics they have been able to reduce the environmen- tal costs without compromising either the safety nor the design of the product, the only cost is in terms of money that compared to the environmental one becomes minimal.
80 Billions of new garments are produced every year, requiring a packaging. Every package has a not indifferent environmental impact because most of the materials used to wrap and ship products are non-recyclable. It is estimated that 26% of the plastic is made specifically for this purpose and the 72% is immediately thrown and not recycled.
In a era in which the e-commerce is already a main way of purchasing goods, the pandemic has increa- sed the huge quantities demanded. Therefore, brands felt the need to use a more eco-friendly way to wrap products.
Thanks to the use of recycled materials and bio plastics they have been able to reduce the environmen- tal costs without compromising either the safety nor the design of the product, the only cost is in terms of money that compared to the environmental one becomes minimal.
RECYCLE
NEWS
NEWS
RECYCLE
Nowadays, it is not possible anymore to produce a good without taking into account the side costs from a environmental perspective. The latest innovations, such as the use of new natural fibers, made it possible to dress fashion and green at the same time. The attempt to minimize our impact on the environment is also driven by the latest ethical production policies introduced by a lot of brands.
It is possible to reduce the environmental impact in any field of fashion, from footwear to clothing.
Using cactus fibers, the brand from Bergamo “Miomojo” produces bags with an ethical and elegant design.
“Wawwa” is keen to highlight the choice of production and raw materials.
Even known brands like “Buffalo” have launched a collection dedicated only to vegan products.
These changes do not escape the eye of great fashion magazines such as Vogue, which spends a few words to once again recognize the quality and innovation of Italian fashion.
Nowadays, it is not possible anymore to produce a good without taking into account the side costs from a environmental perspective. The latest innovations, such as the use of new natural fibers, made it possible to dress fashion and green at the same time. The attempt to minimize our impact on the environment is also driven by the latest ethical production policies introduced by a lot of brands.
It is possible to reduce the environmental impact in any field of fashion, from footwear to clothing.
Using cactus fibers, the brand from Bergamo “Miomojo” produces bags with an ethical and elegant design.
“Wawwa” is keen to highlight the choice of production and raw materials.
Even known brands like “Buffalo” have launched a collection dedicated only to vegan products.
These changes do not escape the eye of great fashion magazines such as Vogue, which spends a few words to once again recognize the quality and innovation of Italian fashion.