ATELIER EXPRESSION
NEWS
NEWS
ATELIER EXPRESSION
Key Trend 2023: #Atelier Expression
Stepping away from the overstimulating digital world, Gen Z’s drive for traditional
crafts and self-focused rituals is increasing. Expect young men’s lifestyle and
fashion trends to be influenced by softer aesthetics, breaking down gender
boundaries In a polycrisis world, Gen Z is embracing an ‘analogue’ environment,
aiming to fulfil meditative desires and engage in creative self-exploration.
Youth’s drive for self-focused activities stems from a renewed appreciation of
arts and crafts. Activities that have often been stereotyped as feminine activities
such as pottery, floristry, weaving and sewing are attracting young men. Read more
about expanding gender boundaries in our Youth Priorities 2023 report
Thrifting is a key shopping tactic for affordability and style, leading to the
popularisation of aged, naturally weathered tactile surface and vintage garments
Cosy, nature-inspired interior ideas are spreading on social media, in line with a
focus on nurturing the home and creating inspiring living spaces crucial to sustaina
ble urban life Be pragmatic while maintaining style. Liberating, comfort-driven
silhouettes combined with decorative textile and colours deliver an effortlessly
dressed, youngartist look.
CYBER RAVER
NEWS
NEWS
CYBER RAVER
Key Trend 2022/23: Cyber Raver
Influenced by #y2k, a hedonistic view of the future is revisited through the
growing possibilities coming from the metaverse, resulting in an over-the-top,
sensual aesthetic for the youth market
Overview
As virtual and physical worlds continue to collide, digital-inspired aesthetics
increasingly influence product. This Cyber Raver direction merges futuristic
designs, contrasting brights and distorted prints with bodycon, sensual
silhouettes.
Gen Z is becoming the first generation to truly embrace phygital design, as
the #metaverse expands the possibilities of what they can wear and how – whether
that’s through avatars or using 3D digital design and AR on top of IRL pieces
The hedonistic mood of the turn of the century is brought back through popular
#y2k themes, translated via party-ready design and #90srave references
The Cyber Raver aesthetic adds to our #comfyparty story, with bold statement looks
that are built from #youthessentials such as jersey pants and minidresses,
renovated via surface interest including sheer mesh and #digitalfilter prints
SMART PACKAGING
Key Trend 2022:Smart PackagingThere’s increasing excitement around smart packaging – particularly connected packaging which expands consumer engagement opportunities, offering new possibilities for functionality and transparency throughout the supply chain, and increasing utility for both consumers and producers alike.Connected packaging refers to interactive packaging which facilitates consumerengagement via smartphones and an internet connection, activated by technologies such as QR codes, RFID tags and NFC chips.
SMART PACKAGING
Du
Key Trend 2022:Smart Packaging
There’s increasing excitement around smart packaging – particularly connected
packaging which expands consumer engagement opportunities, offering new
possibilities for functionality and transparency throughout the supply chain,
and increasing utility for both consumers and producers alike.
Connected packaging refers to interactive packaging which facilitates consumer
engagement via smartphones and an internet connection, activated by technologies
such as QR codes, RFID tags and NFC chips.
QR codes: the resurgence and new developments in quick response codes
RFID tags: how radio frequency ID tags are revolutionising smart packs
NFC chips: smartphone scannable near-field communication options
AR packaging: how augmented reality is bringing packaging alive
NFTs: the use of NFTs and blockchain in packaging
VEGAN ETHICALLY
NEWS
NEWS
VEGAN ETHICALLY
80 Billions of new garments are produced every year, requiring a packaging. Every package has a not indifferent environmental impact because most of the materials used to wrap and ship products are non-recyclable. It is estimated that 26% of the plastic is made specifically for this purpose and the 72% is immediately thrown and not recycled.
In a era in which the e-commerce is already a main way of purchasing goods, the pandemic has increa- sed the huge quantities demanded. Therefore, brands felt the need to use a more eco-friendly way to wrap products.
Thanks to the use of recycled materials and bio plastics they have been able to reduce the environmen- tal costs without compromising either the safety nor the design of the product, the only cost is in terms of money that compared to the environmental one becomes minimal.
80 Billions of new garments are produced every year, requiring a packaging. Every package has a not indifferent environmental impact because most of the materials used to wrap and ship products are non-recyclable. It is estimated that 26% of the plastic is made specifically for this purpose and the 72% is immediately thrown and not recycled.
In a era in which the e-commerce is already a main way of purchasing goods, the pandemic has increa- sed the huge quantities demanded. Therefore, brands felt the need to use a more eco-friendly way to wrap products.
Thanks to the use of recycled materials and bio plastics they have been able to reduce the environmen- tal costs without compromising either the safety nor the design of the product, the only cost is in terms of money that compared to the environmental one becomes minimal.
